Dates and Facts

History:
The Department of Marketing was founded in 1972 from the moment of the establishment of the Karaganda State University. The original name of the department was “Economics and planning of material and technical supply”. The founder of the department was the candidate of technical sciences, associate professor - Sagindykov Urzhan Sagyndykovich. For many years such well-known specialists as Gorodnichev S.I., Amenova S.S., Dyusembaev A.D., Aubakirova A.A., Karenov R.S., Stepanenko V.S., Saybel V K., Zevakov A.M., Nam E.A., Kylyshbekov T.K., Nabiyev E.N., Kozhakhmetov M.K., Baydullaev B.B., Tulegenov A.T., Yaushev R.A., Shayekina Zh.M., Koitanova A.Zh. and others. At various times, the department was headed by the professors Amenova S.S., Baydullaev B.B., Karenov R.S., Tleuberdinova A.T.
In 2002, due to the increased volume of teaching hours, the department was divided into departments “Marketing” and “Management”.
Since 2019, the department has been headed by Candidate of Economics, Associate Professor - Mamrayeva Dinara Gabitovna.

Teachers:
Currently, the department employs 16 full-time teachers with scientific degrees and masters of sciences. Also, representatives of the business community work part-time, which has a positive effect on the quality component of the disciplines taught.
Teachers Mamrayeva D.G., Tashenova L.V., Ussenova D.M., Ospanov G.M. are holders of the title of the Ministry of Education and Science of the Republic of Kazakhstan “The best teacher of the university”.
Mamrayeva D.G., Tashenova L.V. repeatedly became holders of scholarships for young talented scientists of the Ministry of Education and Science of the Republic of Kazakhstan.
The teachers of the department speak several foreign languages (English, German, French, Spanish), which is confirmed by the relevant international certificates.
Mamrayeva D.G. and Tashenova L.V. are the developers of the Professional Standards of the Republic of Kazakhstan, approved by the National Chamber of Entrepreneurs of the Republic of Kazakhstan “Atameken” in the following areas: “Activities in the field of market analysis”, “Management of social networks (SMM)”.
Profiles of the teaching staff are actively represented in the scientometric databases Scopus, Clarivate Analytics (Publons), Google Scholar, ResarchGate, ORCID, LinkedIn and many others, which allows him to actively collaborate with foreign colleagues in the preparation of joint scientific publications, grant projects, various international events.
The teachers of the department are full members of the Republican public association “Qazaq Geography” (Mamrayeva D.G., Tashenova L.V.); Historical and Geographical Society “Avalon” (Ospanov G.M.); have sports categories in sports tourism - senior teachers Nursultan D.T., Khassenkhanov N.B., Tashenova L.V.

Academic mobility and internships:
The teachers of the department are constantly improving their qualifications. They go on business trips abroad, scientific internships, attend conferences, symposia, seminars, study on international educational platforms such as Coursera (for the 2019-2021 academic years, more than 30 certificates were received):
- October 12-23, 2015 – Candidate of Economics, Professor Mamrayeva D.G. and Master of Economics, Senior Lecturer Tashenova L.V. within the framework of a scientific trip, they visited the World Intellectual Property Organization (Switzerland, Geneva);
- September 20-25, 2016 - Candidate of Economics, Professor Mamrayeva D.G. and Master of Economics, Senior Lecturer Tashenova L.V. were the participants of the IX St. Petersburg International Innovation Forum (Russia, St. Petersburg);
- July 19-27, 2017 - within the framework of a scientific trip, Candidate of Economics, Professor Mamrayeva D.G. and Master of Economics, Senior Lecturer Tashenova L.V. visited the Cambridge Innovation Center - CIC (Netherlands, Rotterdam);
- in 2018 Candidate of Economics, Professor Mamrayeva D.G. and Master of Economics, Senior Lecturer Tashenova L.V. visited the World Tourism Organization (Madrid), and in 2019 - the Association of Information Centers of the Czech Republic;
- annually the above teachers, since 2016, visit the Russian National Library (St. Petersburg).
- Master of Economics, Senior Lecturer Ussenova D.M. during the analyzed period, completed an internship at the University of Tomáš Bata (Czech Republic).

Students:
Today, the general contingent of students of the department is about 273 people, of which about 25% are on a state educational grant. The average growth of students in the department's specialties over the past three years was 27%, which indicates the popularity of the proposed educational programs. Students of the department annually become the owners of the presidential scholarship, scholarships of the First President Foundation, prize-winners of subject international and republican Olympiads, scientific and creative competitions.

Employment:
The average employment rate for undergraduate programs is about 80%, for master's programs - 100%.

Projects:
- “Research of the process of commercialization of innovations in the Republic of Kazakhstan in order to identify problems and develop a mechanism for effective management of the innovation process” (customer - MES RK; 2015-2017; head – Candidate of Economics, Associate Professor, Professor of the Marketing Department - Mamrayeva D.G.);
- “Integral multifactorial assessment of the tourist and recreational potential of Kazakhstan and the development of a strategy for the development of competitive regional tourism products” (customer - MES RK; 2018-2020; head - Candidate of Economics, Associate Professor, Professor of the Marketing Department - Mamrayeva D.G.);
- “Development of innovative business models of youth tourism in the system of entrepreneurship in the Republic of Kazakhstan” (customer - MES RK; 2021-2023; head - Candidate of Economics, Associate Professor, Professor of the Marketing Department - Mamrayeva D.G.);
- “Development of urban tourist routes in Central Kazakhstan based on the using of smart-technologies in the context of digitalization of tourism” (customer - MES RK; 2021-2023; head - Candidate of Economics, Associate Professor, Professor of the Marketing Department - Mamrayeva D.G.).
- “TEMPUS: creation of four higher schools of hotel business in the Republic of Kazakhstan”;
- “GeКavoc - Transfer of professional education in the field of logistics, mechatronics and sustainable energy conservation in Kazakhstan” with the Otto von Guericke University in Magdeburg.

Partners:
The department has a wide geography of cooperation with such universities and research centers as: University of Ljubljana (Slovenia), Higher School of Economics in Prague (Czech Republic), Hong Kong Polytechnic University (Hong Kong), Babes Bolyai University (Romania), Tomas Bata University (Czech Republic), Charles University (Czech Republic), Vilnius University (Lithuania), University of Economics in Katowice (Poland), Deusto University (Spain), Aquilla University (Italy), Peter the Great St. Petersburg Polytechnic University (Russia), Gorno-Altai State University (Russia), Omsk State University named after F.M. Dostoevsky (Russia), Russian State University of Tourism and Service (Russia), St. Petersburg State University of Economics (Russia).

Accreditation and Leadership:
All programs of the department have national accreditation and take worthy positions in national ratings: