Educational Programs

6B04113-Marketing and SMM: Bachelor's degree. The program is innovative, related to the study of classical marketing and social media marketing management (SMM). A feature of the program is the opportunity to receive a double-diploma education with European universities, to undergo an internship or internship in large companies in the country.
During their studies, students research such relevant disciplines as: Marketing Research, SMM Promotion, Merchandising, Branding, Identity, Internet Marketing, Introduction to Machine Learning, Introduction to Data Science, Big Data Analytics, Traffic and Analytics in Marketing, Basic and advanced courses MS Excel, SEO and optimization of sites, WEB-technologies, Targeted advertising, Corel Draw, Adobe Photoshop, Adobe Illustrator and many others.
In the course of training, the student will learn to: conduct analytical research in marketing; research traffic on the Internet, build a system of marketing metrics, programming in Python; apply strategic marketing tools; analyze data sets, build economic and mathematical models; develop perspective start-up projects; using the different graphic design tools, form advertising projects based on the knowledge gained in the field of typography, coloristic and art design; develop web-pages, apply effective SEO strategies and website optimization; analyze the results of online promotion and advertising campaigns using advanced web analytics tools.
Graduates receive a bachelor's degree in economics and business and can work as marketers, SMM-managers, CRM-marketers, internet marketers, web analysts, e-commerce managers, e-commerce specialists, brand managers, professional advertising, marketing and public relations.

6В11101-Tourism: Bachelor’s degree. The program is related to the study of the features of the organization and management of the tourism business. A feature of the program is the opportunity to get a double-diploma education with European universities, study in multilingual groups, as well as take professional courses of booking “Amadeus”.
During their studies, students research relevant disciplines, such as: Geography of International Tourism, Fundamentals of Technology and Tactics of Active Types of Tourism, Tourism Infrastructure, Tourism Marketing, Branding of Tourist Destinations, Hospitality, Tourist Transportation, Leisure and Entertainment Industry and many others.
In the process of training, the student will learn to: conduct analytical research in tourism, develop tourist routes; organize and conduct sightseeing and thematic excursions; evaluate the tourist and recreational resources of the region; book and maintain documentation in the international Amadeus program and in other automated systems; to design and promote a tourist product; develop animation leisure programs; use information and communication technologies in the development and implementation of a tourist product; organize air, rail and other types of tourist transportation.
Graduates receive a bachelor's degree in services and can work as directors of travel companies, tourism managers, guides-methodologists, tour organizers, tourism instructors, travel agents, guides and stewards, visa managers, ticket booking operators (air, railway), managers of hotels and other accommodations.

6B11103-Restaurant and Hotel Business: Bachelor's degree. The program is related to the research of the organization and management of the restaurant business and the hotel industry. A feature of the program is the opportunity to receive a double-diploma education with European universities, to undergo an internship in large restaurant and hotel complexes of the country.
During the training, students study relevant disciplines, such as: Hotel and Restaurant Management, Restaurant and Hotel Marketing, Hotel Economics, Hotel and Restaurant Logistics, Equipment for Hotel and Restaurant Facilities, Technical and Technological Equipment of Hotel Enterprises, Hotel and Restaurant Design complexes, Interior design of hotel and restaurant complexes, World restaurant business and many others.
In the process of training, the student will learn to: plan and organize the activities of food facilities and accommodation; develop start-up projects in the field of restaurant and hotel business; create projects and design of hotel and restaurant complexes; apply foreign experience in the restaurant business and hotel industry; use the latest technologies for organizing services for guests of public catering and hotel business.
Graduates receive a bachelor's degree in services and can work as directors, managers, hotel administrators, room reservation operators, catering directors, executives, restaurant hall managers / managers, catering administrators, managers of the booking department, guest service, guest relations, banquet sales.

6В11302-Logistics (by industry): Bachelor's degree. The program is related to the study of the theory and practice of management of a logistics enterprise, organization and management of the logistics activities of companies. A feature of the program is the opportunity to receive a double-degree education with European universities, to undergo an internship or internship in large logistics companies in the country.
During their studies, students study relevant disciplines, such as: Econometrics, Industry Statistics, Inventory Management in Supply Chains, Transport and Logistics Telematics, Commodity Science, Basics of Warehouse Logistics, Supply Chain Management, Production Logistics, Distribution Logistics, and many others.
In the course of training, the student will learn to: plan and manage a logistics company; to optimize the logistics processes at the enterprise; carry out and take into account the necessary customs procedures when performing foreign trade operations; develop market strategies based on marketing analysis of the logistics market; assess possible risks and needs arising when building a logistics process; apply economic and mathematical methods and models in logistics; to form logistic models of building a production process.
Graduates receive a bachelor's degree in services and can work as managers of the logistics department of enterprises and freight forwarding agencies, logisticians, specialists in multimodal transportation, agents for customs and freight forwarding services, operational logisticians, managers of transport and logistics centers, managers for procurement, customs clearance and certification, warehousing, transport, production logistics, transport service.

7М041107501-Marketing: Master's degree. The program is associated with an in-depth study of marketing activities, theoretical and practical problems of marketing. A feature of the program is the opportunity to receive a double-degree education with European universities, to undergo an internship at large universities and companies in the country; some disciplines are taught in English.
During their studies, students study relevant disciplines such as: Marketing Innovation, Positioning Strategy Implementation, Global Consumer Markets, Mathematical Methods and Models, etc.
In the process of training, the undergraduate will learn to: conduct scientific research on modern theoretical and practical problems of marketing, economics and business, apply economic, mathematical and marketing methods to analyze industry, regional and international markets; make management decisions on the analysis of the market situation, marketing planning, selection and evaluation of decisions on individual elements of the marketing mix; form the company's strategy, priorities of its product policy, including elements of brand management; apply modern pedagogical technologies when conducting classes in economic disciplines; find solutions to theoretical problems within the framework of adapting the world experience of innovative marketing technologies to the conditions of the domestic market.
Graduates receive a master's degree in economics and can work as business leaders, marketing directors, sales and marketing managers; advertising and public relations executives; marketers, analysts, SMM-managers, advertising, marketing and public relations managers, teachers in higher educational institutions in the direction of “Business and Management”; research workers at research institutes.

7M11114701-Tourism: Master's degree. The program relates to an in-depth research of topical issues in the field of tourism, key problems of the tourism services market, and innovative activities of the tourism enterprises. A feature of the program is the opportunity to receive a double-diploma education with European universities, to undergo an internship at major universities and travel companies in the country; some disciplines are taught in English.
During their studies, students research relevant disciplines, such as: Modern research of the tourism industry, Trends in the development of global tourism, Motivation for tourism and travel, Economic and mathematical analysis in tourism and others.
In the process of training, the undergraduate will learn to: conduct scientific research of modern theoretical and practical problems of the tourism industry; organize and manage the processes of formation and sale of tourism products and services; apply knowledge of a foreign language at a professional level, allowing for scientific research and practical activities in the field of tourism; apply methods of operational, tactical and strategic forecasting, design and planning of tourism activities at the regional, national and international levels; conduct a systematic analysis of the tourism services market and predict its.

7М11315201-Logistics (by industry): Master's degree. The program is associated with an in-depth study of the laws of logistics, economics and management in order to optimize supply chains, both regionally and globally. A feature of the program is the opportunity to receive a double-degree education with European universities, to undergo an internship at large universities and logistics companies in the country.
During their studies, students research relevant disciplines, such as: Improving procurement efficiency, Inventory management (advanced course), International logistics, Ensuring the stability of the international supply chain and others.
In the course of training, the undergraduate will learn to: develop strategic and operational logistics plans at the level of a subdivision (section) of the logistics system; organize the work of the elements of the logistics system; draw up a program and monitor the performance of the logistics system; manage orders, stocks, transportation, warehousing, cargo handling, packaging, service; apply various models and methods of inventory management in the enterprise; apply modern pedagogical technologies when conducting classes in economics and interdisciplinary disciplines.
Graduates receive a Master of Science degree and can work as directors of logistics enterprises, managers of the logistics department of the enterprises and freight forwarding agencies, logisticians, managers of transport and logistics centers; teachers in higher educational institutions in the direction of “Transport services”, “Business and management”; scientific workers in research institutes studying the problems of logistics development.